Many of the top 500 companies in the world’s top 500 Japanese Massage Chairs rankings are Japanese brands. Japanese companies engaged in the massage equipment industry such as Panasonic, Fuji, Inada, and Sanyo are well-known in the world. The world’s first Japanese massage chairs is a wooden massage chair invented by Fuji in 1954.
Today, I will use the three major brands as a springboard to talk to you about the entanglements of the three major brands. The story is quite exciting. If you are interested, please continue to read it.
We have to admit the subtlety of Japanese things in workmanship. From the point of view of massage chairs, Japanese massage chairs have the advantages of stable operation, mature technology, long service life, etc. The price is slightly more expensive than ordinary domestic massage chairs, but the quality must not be said, these refer to genuine imported original products from Japan. It is assembled from domestically produced goods, and the price is close to the domestic price, which is not very expensive, such as the current Panasonic massage chair.
The well-known brands of Japanese massage chairs include Fuji, Panasonic, Inada, and DCore Co., Ltd., among which the three brands of Fuji, Panasonic, and Inada are the most famous in China.
Fuji and rice fields are imported with the original packaging. After Panasonic moved its Osaka factory to Shanghai, China in 2013, there is only one production base in Shanghai in the world.
Japan’s top three Japanese massage chair brands
The high penetration rate of massage chairs in Japan has something to do with their bathhouse culture.
In 1954, the founder of FUJIIRYOKI massage chair put the first massage chair in the bathhouse for people to relieve fatigue, the Japanese market seems to fall in love with this sofa that can provide comfortable massage, as more and more manufacturers join the massage Chair segment, Japan’s massage chair market is booming.
From commercial to home use, from technology accumulation to affordable price, more modern and fashionable home massage chairs have appeared in the market one after another, and the price of massage chairs has been greatly reduced, which is very suitable for young people’s budget.
After decades of development in the Japanese massage chair market, the core brands are mainly FUJIIRYOKI Fuji, PANASONIC Panasonic, and INADA Rice Field. The share of these three brands is not much different.
Fuji produced the world’s first massage chair in 1954. It was the first massage chair brand to realize fully automatic kneading and beating massage techniques and was the first to be equipped with airbags and leg and foot massage. In 2000, it made breakthroughs in the two massage techniques of manipulator and airbag, ranking in the top three in the domestic market share in Japan for a long time, and is the leading brand of massage chairs.
As the brand that invented the massage chair, Fuji has always been at the forefront of research and development, with various patents, technologies, and innovations emerging one after another, and the massage movement known as 5D technology in China is the core technology of Fuji.
In the early years, 3D games became popular, so 3D became a synonym for high-end, so all industries used 3D as a high-end word, which is equivalent to those words such as nanotechnology that are said now, and then massage chair manufacturers also used it. The concept of a D…
In terms of actual operation, use the above figure as an example:
- The X-axis is the massage movement rolling up and down along our body on the track;
- The Z-axis means that the left and right massage heads of the massage movement can be extended left and right;
- The Y-axis is the force that the massage head of the massage movement can adjust up and down to withstand the human body.
- The combination of these three is what we call 3D.
So what’s up with 4D?
4D on the massage chair refers to speed regulation. For example, by controlling the speed at which the massage head presses over the muscles, the massage effect of this part is increased, and the time for the massage to stay in a certain part is changed, thus changing the massage intensity that a certain massage part bears. Some common spots that are particularly sore will even stay, making the massage experience even better.
Most of the massage chairs stop here, including my opinion, the machine can’t do a deeper massage.
When you go to a masseuse for a massage, um… I am talking about medical massage here, please don’t understand it as something in the direction of entertainment like the picture above. When an experienced master presses our cervical and lumbar vertebrae with their hands, they can tell us which position is strained and which position is more serious according to the feedback given by our body, because of the overall hardness and rebound strength of the problematic part are different. This is something that can be done manually. And the machine can do this, it’s called 5D.
As I said earlier, I didn’t expect a machine to do this, but Fuji’s JP2000 did it. Through the pressure sensor to intelligently adjust the strength of the point and the massage technique, it can quickly and accurately find the sore points during the massage, and adjust the massage techniques in the sore places. Increase the intensity and massage time, so that the overall massage experience can be said to have a qualitative leap. At present, only Fuji has achieved this.
Fuji JP2000 Massage Chair
FUJIIRYOKI Fuji JP2000 as Fuji’s flagship model, imported from Japan, medical equipment certification blessing, and 5D AI movement is a technology that makes it unsurpassable in the current market, with 12.5CM massage ball protrusion and 12-stage strength adjustment, the user does not have to worry about being overweight or thin, resulting in the massage ball not being properly massaged. The actual massage experience is indeed unusual, the sore points on the body are accurately massaged, and the wrapping is quite strong.
The appearance and color matching is indeed very traditional in Japanese style. The classic black, brown, and off-white are also calm. It is worth mentioning that its 3 leg extensions are very distinctive:
1. Double leg stretching; fix the waist and legs with airbags, stretch forward and then pull down to increase the stretching effect
2. Knee joint extension; in the state where the foot machine is lowered, fix the calf and waist side, rise in a sliding manner, and stretch
3. Leg stretch; use the airbag to fix the leg and pull down to stretch
There are also three stretching techniques: neck stretching, back stretching, and waist stretching. Use airbags and massage balls to fix the body, and then stretch the feet to perform strong stretches on various parts. The whole body also has a swinging and stretching function, the body is fixed with an airbag, and the back of the chair and the legs swing up and down at the same time to stretch the whole body.
When I was looking for a Fuji massage chair experience in Shanghai, I found that there are many Fuji massage chairs in China…
The top three Fuji massage chairs in the Japanese market are FUJIIRYOKI, while the Fuji massage chairs in the Chinese market mainly include FUJIMEDIC, FUJIWINN, FUJIIRYOKI, and Hong Kong Fuji, which are of different quality. In fact, from the pedigree of massage chairs, “FUJIIRYOKI” is the real Fuji massage chair.
The reason for such a situation is mainly the name fuji, which is not a brand name in Japan. For example, the well-known Fuji film is called FUJIFILM, Fuji Media, which belongs to Fuji TV in Japan, is called Fujisankei, and Fuji, which makes massage chairs. It is called FUJIIRYOKI, and they had no connection before, and Fujifilm, which entered China in the early days, registered the Chinese trademark of the “FUJIFILM” brand, so the Fuji brand can only be used by “FUJIFILM” Fujifilm.
When FUJIIRYOKI (true. Fuji massage chair) entered the Chinese market in the last century, the Chinese trademark was “Fuji Medical Device”, but the Chinese people are not very clear about the subdivision of large groups such as Japan, and Fuji Medical Device sounds like an It is not easy to spread, so it is called “Fuji” massage chair. Then the Chinese agent of the FUJIIRYOKI massage chair registered a “FUJIMEDIC (Fuji Medico) brand (currently acquired by Aojiahua) and sold it in the name of Fuji. This situation is not only on our side, but FUJIIRYOKI’s Taiwan Province The agent, very tacitly, also registered a “FUJIWINN (Fujiwei) to do the same thing, and the same Fujiwin was also acquired by Rongtai.
To sum up, if you want to buy the widely popular “Fuji” massage chair in the Japanese market in China, please look for FUJIIRYOKI Fuji medical massage chair.
I will compare the difference between FUJIIRYOKI and FUJIMEDIC from the model below.
The JP2000 of FUJIIRYOKI (True. Fuji massage chair) and the KUMO of FUJIMEDIC (Xiamen Fuji Medico acquired by Aojiahua), one is called Fuji Medical, and the other is called Fuji of Japan. Let’s take a look at the difference in production standards, between the two flagships What other difference.
The difference between massage movements
Fuji’s JP2000 is a 5D movement, and the Fuji Medico DE Kumo is a 4D movement.
The difference between the heating parts
Like most massage chairs, Kumo has heating parts on the waist and legs. This heating mode is simply realized by the built-in heating wire. The heating effect is in class, and it is easy to be damaged after a long time of use;
The heating of JP2000 is in the back/chest and abdomen + sole heating, especially the back/chest and abdomen, which are two heating pads, which can be placed on the back or on the chest like in the picture above. Heating is more flexible and more durable.
Fuji’s unique airbag pressing mode is called pulse mode, which is different from the airbag massage mode of ordinary massage chairs. Friends who have used massage chairs know that the inflation and deflation of airbags in ordinary massage chairs is a slow process. , the frequency of the picture on the right is similar, and the pulse mode of Fuji can achieve the frequency of the picture on the left. This is the unique pulse mode airbag massage of FUJIIRYOKI, and its airbag hand rubbing mode is also very comfortable.
The stretching function is an important way to distinguish whether a massage chair is a big manufacturer or a big brand and whether it has core technology. Fuji calls this function stretching, Rongtai calls it Thai top, and Aojiahua calls it Thai massage. Deeply relieves muscle stiffness, making the body feel lighter after massage. Both Kumo and JP2000 can be stretched. The difference is that the JP2000 is a three-stage stretch. The massage chair uses 2 airbags and a massage chair to lift the waist and buttocks at the buttocks. Partially stretches and pushes down the strong stretch, and the second stretch can also perform 3 kinds of stretching techniques on the neck, back, and waist to achieve the effect of a real Thai massage bell pushing up the waist and pulling the lower limbs. And Kumo doesn’t have such a noticeable stretch.
I believe everyone is familiar with the brand Panasonic. It should be noted here that Panasonic appliances are not the same as Panasonic massage chairs. Panasonic massage chairs do not belong to “Panasonic Electric”, but to “Panasonic Electric Works”, developed in Japan, with technology in Songjiang, Shanghai Department and factory, the products are mainly OEM by Shandong Kangtai.
Interestingly, in Japan, Panasonic is slightly less famous than Fuji, but in China, the popularity of Panasonic massage chairs is higher than the other two. The reason is that Panasonic has both low, medium, and high-end models, and there are entry-level economic models. While Fuji is mainly mid-to-high-end, niche, and there are few models. Comparing the two, Panasonic is indeed more suitable for the advantages of the domestic market.
The characteristic of the Panasonic massage chairs is that they can better massage the acupuncture points and meridians of the human body in combination with the theoretical conditions of traditional Chinese medicine, which is what Panasonic is proud of. Then there is a big bright spot is that the price of Panasonic’s machines covers a wide range, and the price has dropped to a relatively low position.
Panasonic MA73KU Massage Chair
Personally, I think this is an epoch-making massage chair from Panasonic. It can be seen that it is different from traditional Japanese massage chairs. Panasonic is changing itself in pursuit of mainstream aesthetics. Its two color schemes: Morandi and black and gold are very good. It’s no use, it’s a bit like the shadow of an Internet celebrity massage chair.
I like the heating function of MA73 KU very much. Compared with the resistance wire heating of general massage chairs, its heating method is heated by the temperature-sensitive ceramic sheet behind the massage ball. This heating method is mobile, so it also has moxibustion massage. Features.
Paddy field INADA
Inada massage chair, one of the three major brands in Japan, has a very wide audience in Japan, and it has a gossip with another Japanese massage chair brand (Co., Ltd.).
The characteristic of Inada is to focus on massage chairs. They do nothing else. The head of Inada Erqiantake is the grandfather-level task of developing and producing massage chairs. However, rice fields only entered the Chinese market after 2000, which is relatively late. Rice fields have strong R&D capabilities and many patents, such as eight-axis artificial intelligence components, annular depth massage systems, dual engines, 4D movement, etc. New products keep the habit of Japanese companies to update once every 1-2 years, but for the Chinese market, the total I don’t think much attention is paid to it, and it is still the traditional old Japanese enterprise style.
The founder of the massage chair Co., Ltd., Inada Sohide, is the son of the founder of the Inada massage chair, Inada 2000. This buddy did not want to grow up along the trajectory of his father, so he jumped out and established a Nin Co., Ltd. and developed There is a product called DCore, but this seems to be sold more in China, and it is also relatively well-known in some home appliance stores or duty-free shops in Japan. I have never seen it when I go shopping.
The first massage chair invented by Inada was 8 years later than Fuji, but its core technology should not be underestimated. The design concept is “Preventive Medicine”. In order to create a kneading technique that surpasses the human hand, President Inada developed an AI intelligent light sensing detection system to detect the body shape of the person sitting on the massage chair, and then find the acupoint technology, which is comparable to manual massage and surpasses ordinary massage. The chair has a medical point of view and is called the “Medical chair”.
Rice Field LPN3000D Massage Chair
To be honest, I have never used this massage chair, I just hear the function of this massage chair.
However, since it can be sold at this price, I believe it also has its advantages. Unfortunately, there is no place to experience it in Shanghai. Otherwise, I really want to try it to see if it can really eliminate the swelling of the whole body.
1. Panasonic – Japanese technology is produced in China
Panasonic was founded in 1918, earlier than Fuji. The founder of Fuji was Mr. Konosuke Matsushita, who was known as the “God of Management”. At the beginning of its establishment, it was a small workshop composed of three people, one of which was Mr. Toshio Iue, the founder of Sanyo.
Many people think that Panasonic only produces electronic products. In fact, Panasonic’s massage chairs are very popular in China, ranking third after Aojiahua and Rongtai. Panasonic has the best production equipment and design team in the world. It includes high-end and mid-range massage chairs.
The quality of Panasonic is good, the comfort is also very high, and the after-sales service is also very good. Panasonic after-sales physical stores are located in every province and city.
——Panasonic EP-MA10KU Luxury Full Body Massage Chair
Panasonic/Panasonic massage chair EP-MA10KU, SL rail, 3D movement, household type,
The overall texture is good, it is relatively small, the main purpose is to save space, it is very easy to use, the massage force is just right, the sound is very soft, and the precision of the massage point is high. 5 special massages, 80 kinds of massage techniques are arranged at will;
The maximum height of the user: is 185m under the electric brand, the brand reputation is relatively good, Panasonic mainly locates the high-end massage chair market, this one is a massage chair of very high quality relative to this price.
——Panasonic MA31, household type
This one is a bit more expensive than the Panasonic mac8, the power is 145W, the back travel is about 62cm, and the 3D protrusion can reach about 10cm.
During the use of the MA31 series, the neck, shoulders, back, and waist are about 4cm to 15cm, and the distance between the back roller and the roller keys in the process of moving up and down is about 5~17cm. characteristic. At the same time, there are air pockets in the arms, shoulders, buttocks, and outer thighs. At the same time, there are more stretched parts in the massage technique, one part of the whole body
Advantages: cost-effective and much more functional, but MA31 has no voice guide and no storage function on the sole of the foot, but has a ceramic temperature-sensing manipulator. It can be said that MA31 will have much more performance and more comprehensive functions. .
——Panasonic MA32, household type
This performance is better than MA31, mainly because the movement is different.
Compared with the MA31 series of massage chairs, the MA32 series mainly uses different movements. The MA32 uses the second-generation 3D microcomputer movement, while the MA31 series massage chairs use the first-generation movement. Other than that, there are no differences, the functionality is the same.
——Panasonic MA70, voice control
Compared with the MA31 series massage chair, the MA70 series is smaller in power, but at the same time, the backstroke is larger, about 78cm, and there is an extra waist massage on the massage part.
In terms of stretching, the upper MA70 series has a shoulder blade, pelvis, and a stretch of the legs, while the MA31 series only has shoulder and waist stretching, and both the MA70 series and the MA31 series use the first generation of 3D machines core.
The MA70 series has a voice system, but the MA31 series does not. Other than that, other parts are roughly the same, and there is not much difference. In general, the MA70 series is better than the MA31 series, but from the perspective of cost performance, it is still that MA31 is better.
——Panasonic MA81——The most worthy model of high-end
The appearance of this MA81 is the same as that of the ma32. In terms of moving distance, the MA81 is about 79cm, and the MA70 is about 78cm.
Compared to the MA81 series and the MA73 series, the back travel is roughly the same. There are also some subtle differences, that is, there will be different massage techniques. In addition, there will be more massage preferences with three modes: soft, standard, and enhanced, other aspects are the same
Advantages: good performance, powerful functions, in terms of experience, the MA81 series will be better than the MA70 series, and in terms of cost performance, the MA70 series will be better.
——Panasonic MA97, high-end luxury
The price of this MA97 and MA81 are close, and the power and other aspects are the same, there is not much difference, but at the same time, there will be some slight differences in the tilt range, but it is not a big problem, the MA97 series is in the automatic program There will be more focus on the upper back and the focus on the trunk, and the MA97 series will have more massage on the trunk in the massage technique.
Advantages: high-end and luxurious appearance, full-featured. The massage movement is the same, including the corresponding kneading method, but at the same time, the MA97 series has no heating on the sole of the foot, while the MA81 series massage chair has a heating mode. The MA97 massage chair does not have a foot storage function, while the MA81 series has a storage function.
Other than that, it is the same in other aspects, but at the same time, it has a better selling point. The more prominent place is that it has a 3D foot roller, which is not found in other massage chairs. This can also be said to be its A feature, and in terms of price, it is the same as the Panasonic ma81, so both have their own characteristics.
Generally speaking, I suggest that it is better to buy Panasonic, and the price is close to that of China. After all, it is domestically produced, but the massage technique is more comfortable than that of the big domestic brands.
2. Fuji – an imported massage chair
Fuji is the first massage chair in the world. Its full name is Fujiiryoki Fuji Medical Equipment. Founded in 1954, it is a professional enterprise that provides medical products. Especially in the field of high-end massage chairs, it occupies more than 30% of the Japanese market, and its products are sold to more than 20 countries and regions. In recent years, the company has continuously expanded its product line and achieved rapid growth in the field of fitness equipment. In addition, it has also launched products such as low-frequency therapeutic instruments and hearing aids.
As the number one massage chair company in Japan, Fuji sells hundreds of thousands of units every year. In 2014, Duyang, who focuses on the R&D, production, and sales of massage products, held a signing ceremony with Fuji, the leader of Japanese massage chairs. Buying will be the exclusive agent of Fuji. Sales of massage chair products in the Asia Pacific. The Japanese Fuji massage chairs represented by Duyang will mainly focus on the mid-to-high-end market, and the product price will be around RMB 30,000 to RMB 60,000, which will be adjusted appropriately according to the needs of the Chinese market.
Duyang promotes Fuji products through terminal department stores, shopping plazas, pharmaceutical channels, TV shopping, and online shopping. Duyang relies on its more than 300 terminal shopping malls in China to promote the Fuji massage chair brand. In addition, it cooperates with well-known domestic TV shopping such as Oriental Shopping, Happy Shopping, and Le Pai, and also cooperates with online channels such as Tmall and JD.com for sales.
——Fuji JP2000——Imported with original packaging, boss level
As a massage chair, many concepts are first made by Fuji, such as automatic, with remote control, 3D, 4D, and so on. The Fuji JP2000 is a representative of the wealthy chair in the world. I won’t say much about this price. It is suitable for successful people who pursue high-quality life and who are not poor in money.
This flagship model, the 5D-AI massage hand, can distinguish the condition of the muscles and intelligently select the most suitable simulation massage technique
Movement: 5D-AI intelligent movement, AI dual detection system, which can simulate real person massage, identify muscle condition, and automatically adjust to run smoothly and stably.
12 types of body concentration techniques, 6 types of massage techniques, 3 types of trunk relaxation techniques, and 31 airbags wrap the whole body to relieve fatigue. It also has a variety of new stretching modes that can strengthen the massage effect. The massage ball can cooperate with the airbag to create a body stretching effect, which is not available in other massage chairs!
In particular, its airbag pulse mode adds up to 85 different massage techniques, such as kneading, pressing, and beating, all of which are complete, allowing you to experience a full range of massage services at one time.
Comfort and convenience:
Double warm, feet, back, chest, abdomen, and soles can enjoy a warm body feeling. Full-color touch screen, easy to operate.
3. Paddy fields – imported
family inada Japan · Inada (INADA), the father of the massage chair in the world, invented the automatic massage chair in 1962 and has been focusing on massage chairs for 59 years.
Based on the concept of preventive medicine, we develop and manufacture massage chairs that not only relax the muscles but also make the body function healthy! President Inada Yoshitake single-handedly built the world’s massage chair territory. Taking “more healthy” as the company’s motto, it has continuously improved the massage chair technology, and has developed the world’s first humanoid finger massage, 3D roller technology, body posture correction function, and a series of more than 20 “world firsts”. “Professional technology fully automatic home massage chair. At present, 60 countries around the world are using the massage chairs produced by Rice Field Company.
The movement of the paddy massage chair adopts the most advanced technology and has the characteristics of anti-corrosion and anti-rust. The surface materials are all made of leather, which has good comfort and wears resistance. When you are enjoying the massage, the ultra-quiet operation, do not have to worry about any malfunction of the machine, and achieve the most relaxing state.
1. Rice field WG1000, imported from Japan, 8-axis artificial intelligence, 5-year warranty:
The WG1000D massage chair is very popular in the high-end market of massage chairs in China. This main product of Paddy China has won the title of “Machine King” because it brings together a large number of industry-leading technologies of massage chairs, comprehensive and extreme performance, and a high-end atmosphere. It is considered to be the master of advanced technology of Paddy massage chairs.
WG1000 has a good sales performance in China’s high-end massage chair market and is widely praised, making it the top choice for Chinese consumers in high-end massage chairs. Its industry-leading cutting-edge massage technology includes Inada’s original “dual-engine” design, 8-axis artificial intelligence mechanical components, annular deep massage machinery, and “centripetal program” technology designed according to the body’s blood flow, Body balance program, intelligent light detection system, wrap-type compression airbag, etc.
The “dual-engine” technology that uses 8-axis artificial intelligence mechanical components to massage the upper body of the human body and the annular deep massage machine to the lower body of the human body respectively makes the massage fully meet the all-round needs of different parts of the human body for massage. Independent drive of body massages such as front and rear, left and right, up and down, according to different massage needs of the human body, for shoulder, neck, back, waist, legs, and other subdivided massages, it can be massaged in the whole body or in parts, up to 140cm The full body massage range meets the massage needs of the human body to the greatest extent.
Movement Type: Double movement massage
Rail type: SL type
Number of airbags: 30 and below
Heating part: arm heating
2. Rice field LPN30000 imported from Japan, new in 2020, ROBO Expo exhibit, imported with original packaging, medically certified massage chair;
This AI intelligent hybrid machine with upper and lower cores + pressure sensor “AI smart medical chip, think like a doctor, serve like a masseuse” is a distinguished enjoyment
Function: Local hyperthermia airbag intensity adjustment, roller speed adjustment, massage intensity adjustment, the automatic detection function
Heating parts: massage head heating waist heating sole heating
Black (original import, official medical certification)
White (original import, official medical certification)
China Red (original import, official medical certification)
There is also a brand trusted by the public in Japan, which is Sanyo. Its biggest feature is that its simulation is very strong, just like a person giving you a massage, and the comfort is very high. This brand has no formal agent in China, so there is no dedicated flagship store monopoly, it is difficult to buy. It’s pretty good in Japan.
The above four brands are the top five of the top ten brands of massage chairs in Japan. It is recommended that you choose Panasonic, imported technology + domestic production, the price is close to the domestic, and the cost performance is high.
Followed by Fuji and Inada, these two brands are imported models with higher prices. It is suitable for big bosses and wealthy women with sufficient funds and does not care about after-sales costs.
As for the Yang brand, the real Taiwanese brand, it was just an OEM for Japanese massage chairs earlier, and then went to Japan to open a company, always a Taiwanese. Now the Yangdu brand has its factory in Taiwan, and then the massage chairs produced are exported to Japan. .
Among the above brands of massage chairs, their quality and technology are really good, but it is better to be cautious when purchasing. Imported products are very troublesome after the sale, and the maintenance of an accessory is either expensive or takes too long.
In the past two years, I have turned my preference from studying ergonomic chairs to studying massage chairs. Since I bought my first massage chair two or three years ago, I have been out of control, and I have bought four or five massage chairs one after another. to the gap between different products. And through an in-depth understanding of massage chairs, I finally know that massage chairs were invented in Japan and popular in Japan, so why are massage chairs popular in Japan? Which brands are there? What is the difference? After a period of understanding and research, I have summarized this article for you, and hope to share my experience with you.
Why is the penetration rate of massage chairs so high in Japan?
Aging is the core
In 2020, the proportion of Japan’s aging population is 28.7%, and the total population is about 36.1 million, ranking first in the world in terms of aging, followed by four European countries, namely Italy, Germany, Bulgaria, and Finland. . It is also the only Asian country among the world’s top five aging populations.
According to the mathematical calculation of Japan’s current situation, it is expected that by 2040, the proportion of Japan’s aging population will increase to about 35%, and the peak will be 20 years later in 2060, which will reach an astonishing proportion of 40%. This society How terrifying, it will be a country where old people are everywhere, and the streets are full of gray-haired old people.
Therefore, the social service contents of “physiotherapy, rehabilitation, and old-age care” are no longer the needs of niche and small groups, but the core service contents that account for a large proportion. The human and financial resources required for these services are beyond the reach of the Japanese government and people. It is an important development direction to divert and alleviate some of the services through mechanization and intelligence.
As a representative product that spans the three user needs of physical therapy, rehabilitation, and elderly care, it is not surprising that massage chairs are popular in Japan. It can largely replace manpower for rehabilitation physiotherapy and reduce the manpower expenditure of young people in society; users do not need to go out for physiotherapy, which invisibly reduces the time cost and the cost of human services (the labor cost in developed countries is extremely high), these are very real reasons. caused.
Because a massage chair is in Japan, the best-selling model is basically RMB 20,000 to RMB 40,000. According to Japan’s per capita disposable income in 2021, the national average is close to RMB 100,000. It is completely allowed to buy a massage chair at home.
In China, the aging of the population and the sub-health problems of young and middle-aged people are already indisputable facts. In terms of social services such as “physiotherapy, rehabilitation, and elderly care”, the state has just begun to pay attention in recent years, and the introduction of various policies has reduced the Three childbirth (birth, upbringing, and education) costs. According to statistics, in 2020, my country’s elderly population over 65 years old will reach 191 million, accounting for 13.5% of the total population.
The industry difference between Japanese massage chairs and domestic ones
Design details are more user-friendly
Domestic massage chairs have really caught up in recent years, and many details have been gradually improved, but there are still many Japanese brands that we have not noticed at present, which is also the reason for the big difference in comfort.
The first is a more delicate massage technique, which is achieved by the massage head of the movement. Different pressure sensations, directions and strengths are combined, and different people will have different feelings. Domestic massage chairs have different techniques. In addition to being able to feel different areas and the difference in weight, the details of the technique are actually not too obvious, and the Japanese massage chair will make you feel that many acupoints are more accurately pressed in terms of the detailed feel.
And the most important thing is that none of the Japanese massage chairs I have tried makes me feel that the force is too strong and causes a tingling sensation. This is a common problem with massage chairs currently sold in China, so Only the elderly mode will appear alone. This is the case. The traditional procedures may not be able to stand the elderly in their 70s and 80s.
The second is foot massage, which is currently overlooked by domestic manufacturers. Japanese brands still pay more attention. Many have special foot heating, and they have also made various designs for foot massage rollers to improve the experience.
The unique foot roller acupressure, the combination of the ankle instep airbag, and the foot roller is a Shiatsu massage technique. The strength of the 3-stage roller can be adjusted. The rollers on the soles of the feet are designed with two types of raised finger blocks, high, narrow, and low, which can stimulate the inner and outer sides of the soles of the feet at the same time when moving, and the toes have a warming function. Foot massage is indispensable in modern massage because the soles and heels of the feet often bear the weight of the whole body. People on business trips, who often walk, are prone to fatigue and need a frequent massage to relax.
Third, at present, there are almost no machines for domestic massage chairs that allow people to lie down in a straight line completely naturally during a massage, because the SL-type rail chair back and the seat cushion are linked together. However, some Japanese massage chairs fully consider the need for the massager to rest after the massage. The back of the chair and the seat cushion are split, and the back of the chair can be lowered and the footpads raised to achieve a completely flat state, which is still very big. difference.
When I went to visit the store, I actually took a real picture of lying down completely.
Fourth, when purchasing a domestic massage chair, the customer service will confirm with you the actual width of the elevator and the door many times. The width of my door is 82cm. The five massage chairs that entered my home were all carried in very reluctantly. Japanese massage Chairs The size of the chairs takes into account the needs of Japanese houses. Most of the handling widths do not exceed 70CM, and the actual width is not very wide. However, on long distances, because the human body needs to lie flat, the length of the massage chair is required. It takes about 2 meters.
The fifth is the design of the airbag. For the common massage chairs in China, the airbag massage is to squeeze our body by inflating the airbag.
Most Japanese massage chairs have a good design on the airbag. For example, Fuji’s JP2000, airbag includes pulse massage, hand rubbing mode, and normal mode (the squeeze mode of domestic massage chairs), allowing the airbag to go Realize the detailed function of massage, full of details, and double the comfort of massage.
Technology Cumulative Difference
As the country with the earliest development and start of massage chairs, Japan has diversified products and high market maturity (of course, the aging population accounts for the world’s largest share of the world, which also forces the rapid development of the Japanese massage chair market), and the penetration rate of massage chairs in the world is high. First, a long time ago, Japan took the lead in opening up the massage chair market in neighboring countries and regions through international trade, and then expanded to the world.
In contrast, the domestic massage chair is a “rising star”. Although my country is the global R&D and manufacturing center of massage equipment and the largest exporter of massage chairs, the technical strength of the entire production chain has been steadily improved, but there are many production enterprises, few large-scale enterprises, and insufficient concentration. Compared with other parts of Asia, the market penetration rate of massage chairs in mainland China is only about 1%, and it is mainly concentrated in first- and second-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen.
However, in recent years, leading enterprises represented by brands such as Aojiahua and Rongtai massage chairs are working hard to make arrangements to gradually realize the overtaking on the corners of the massage chair track.
Different implementation standards
The standard implemented in Japan is the medical device certification standard, with a total of 46 pages, while the domestic implementation of the massage chair standard has only 16 pages. The specific differences are reflected in:
Cortex: It must undergo a comprehensive anti-mite and insect-proof treatment, and it will not crack after ten years of normal use. There is no domestic requirement for this.
Motor: It must go through 7500 hours of strict work experiment, and the whole machine needs to go through 72 hours of trip and saturation work experiment. There is no such requirement in China.
Power: The medical device standard clearly stipulates that the power consumption of mechanical products directly acting on the body cannot exceed 150 watts, and the domestic standard is 280 watts, and it is not enforced.
Inspection: Each assembled part of the massage chair must be inspected immediately before it can enter the next assembly process. At least 40 inspections are passed before leaving the factory. However, some famous factories in China only retain the assembly inspection of key components and the general inspection of power-on at the factory.
On the left is the JP2000, the flagship product of Fuji 3W+. The overall shape is relatively simple and exquisite, and the shell only wraps the position related to the internal structure. After all, Japanese houses are not very big.
On the right is the 1W+ product Aojiahua 7688Pro that I recently wrote about, the mainstream massage chair currently on sale in China.
Comparing the two, there are more than 30,000 on the left and more than 10,000 on the right. Just looking at the pictures without considering the core technology and production standards, how many people think the left is better?
Marketing is different
Although in Japan, the three major brands have absolute right to speak, they are far inferior to Aojiahua, Rongtai, Aosheng, and other brands in China. They are not familiar with domestic marketing routines and do not pay attention to marketing promotion. Ao Jiahua’s advertisements can be seen everywhere, Peng Yuyan’s endorsement is also deeply rooted in the hearts of the people, Rongtai’s spokesperson Wang Yibo is a top idol, and other Japanese brands, has anyone seen advertisements? I haven’t seen it anyway.
Secondly, the price is relatively expensive. Except for some high-end customers who pursue the brand of massage chairs and the ultimate massage experience, many people are persuaded by the price.
In addition, some manufacturers use the brand to make a fuss and play word games. Domestic products must be covered with the skin of Japanese massage chairs. Many people do not know the brand well.
The three giants of Japanese massage chairs are all here. Sometimes we follow the principle of getting what you pay for, but whether you can really buy what you get for a penny requires a certain understanding of the product.
Just like Japanese massage chairs are really good, but there are not many places for us to try, and many people do not understand.
Just like the various “Fujis” in China, which one is the true God, I don’t even know what would happen if I didn’t do my homework.
I hope that you will do your homework and buy carefully when you buy. Recently, you are eager to try out Japanese massage chairs for an evaluation to see what is the difference from the domestic product. Currently, Fuji JP2000 is temporarily locked, and the physical store experience comparison is being done. , I didn’t expect the epidemic to suddenly become serious. It’s not very convenient to go to Beijing, Shanghai, and Guangzhou recently. After waiting for a while, everyone who is interested can pay attention.